Grow Sales. Enter New Markets. Increase Profits.

Jay Glass

Providing brands clarity on scaling their business. Delivering strategic insight on growing partner and customer relationships. Imparts expertise via implementation plans that leverage organizational knowledge and optimization of operational assets. 

Entrepreneurial approach built on foundation of business development, sales and marketing. Leadership at global tech brands (SAP, Intuit, Symantec, CA) and high-growth start-ups (Pivotal, ONYX, Kapow). Founded Birch Group in 2006 and two artisan bagel bakeries. 

Biking in and around Tucson. Explorer of the Sonoran Desert and Pacific Northwest. Lover of eating and cooking. Movie Fanatic. Having adventures in new and familiar places – with new and familiar faces. 

Mandy Landa

Supporting emerging food and beverage brands with targeted growth strategies. Focused on architecting growth through online sales, brand and marketing strategy. Accelerating business process optimization and technology refinement for sales and operations.

Providing support to food brands, especially as they tackle their digital strategies. Prior to joining Birch, Mandy worked for Milkmakers (from early stages through acquisition), serving first as Director of Marketing, and finally as Director of Operations.

Paddling Northwest rivers in inflatable kayaks. Yoga, traveling, and learning about tea. Spending time with friends and family. Growing garlic, fruits, and berries.

Kelly Pensell

As veteran account lead, Kelly guides a diverse team on a path towards positive outcomes through all phases of research, strategy and design in the brand development process.  She brings a decisive, pragmatic approach that serves the needs of her team and clients on every project.

Kelly founded her design agency, Graphiti, in 1989 and since that time has utilized her entrepreneurial skills , design training and decisive nature to build the business, working with great clients such as Amazon, Nordstrom, Pyramid, Starbucks, and others who appreciate a collaborative process.

Finding new art classes and making niceties to share. Racing sailboats in Lake Washington. Trying out new recipes and experimenting with cooking. Inventing new home improvement projects. Playing golf badly. Spoiling two big dogs.


Focused Growth

Birch acts as a catalyst, providing clarity on how to scale your business. We work alongside your organization’s leadership and team members to maximize your existing assets and remove the obstacles that inhibit growth.  

Common Ground

Your marketing, sales and operational teams each have their own challenges and priorities. Birch works to streamline processes and handoffs, ensuring that all sides of your business are aligned toward a common objective. 

Achievable Outcomes

Birch provides strategy, branding, channel and digital services that are easily implemented and provide measurable return on your investment. We listen carefully and work in bite-size business cycles, incrementally guiding your organization toward its full potential.