Grow Sales. Enter New Markets. Increase Profits.

Jay Glass

Providing brands clarity on scaling their business. Delivering strategic insight on growing partner and customer relationships. Providing expertise in implementing plans that leverage knowledge and operational assets. 

Entrepreneurial approach built on foundation of business development, sales and marketing. Leadership at global tech brands (SAP, Intuit, Symantec, CA) and high-growth start-ups (Pivotal, ONYX, Kapow). Founded Birch Group in 2006 and two artisan bagel bakeries. 

Biking in and around Tucson. Explorer of the Sonoran Desert and Pacific Northwest. Lover of eating and cooking. Movie Fanatic. Having adventures in new and familiar places – with new and familiar faces. 

Mandy Landa

Working with brands to develop online and Amazon sales strategies unique to their product, business, and operations. Managing large-scale projects across continents.

Joined Birch in 2016; Online Sales Consultant. Milkmakers; Director of online sales, marketing, and operations (from early stages through acquisition). Tomihi; Online Sales Consultant, Project Manager.

Paddling Northwest rivers in inflatable kayaks. Yoga, traveling, and learning about tea. Spending time with friends and family. Growing garlic, fruits, and berries.

Kelly Pensell

As veteran account lead, Kelly guides a diverse team on a path towards positive outcomes through all phases of research, strategy and design in the brand development process.  She brings a decisive, pragmatic approach that serves the needs of her team and clients on every project.

Kelly founded her design agency, Graphiti, in 1989 and since that time has utilized her entrepreneurial skills , design training and decisive nature to build the business, working with great clients such as Amazon, Nordstrom, Pyramid, Starbucks, and others who appreciate a collaborative process.

Finding new art classes and making niceties to share. Racing sailboats in Lake Washington. Trying out new recipes and experimenting with cooking. Inventing new home improvement projects. Playing golf badly. Spoiling two big dogs.


Growth Focused

Birch acts as a catalyst, providing clarity on how to scale your business. We work alongside your leadership and team members maximizing your existing assets and identifying  obstacles that inhibit growth.

Functional Alignment

Your marketing, sales and operational teams each have their own challenges and priorities. Birch works to streamline processes, handoffs and ensure all sides of your business are aligned toward a common objective. 

Achievable Outcomes

Birch listens carefully and works iteratively to ensure our deliverables propel your organization toward growth. We provide strategy, digital, branding and channel services that are easily distilled and implemented.